Built for the ones who were already at it before this page existed.

BYS exists for people who don't need a reason to show up. Athletes, founders, parents, operators. The ones who hold a higher standard for themselves than anyone is enforcing.

We're not looking for followers. We're looking for the people already living this.

Become a Performance Partner

If the routine is already yours — the 5am sessions, the coffee before anything else, the standard no one else set for you — this is where that goes next. In constant pursuit.
Apply Now
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A few things to know before you apply

Every application is read by someone on our team. We take the time to review each one properly, which means we'll only reach out if it's the right fit. No response isn't a no — it's timing, and we keep every application on file.

One submission only. Multiple applications slow the process. Thanks for being as serious about this as we are.