Guest Blog: Coffee History & Coffee Fusion

*This is a guest blog written by Chad Rogers - Bodysmart International.

Coffee History and Coffee Fusion.

Fusion is the process of combining two or more things together into one. For example, if your favourite TV show genres are Westerns and reality dating shows, maybe when you become a TV producer, you'll create a fusion of the two, where competing dates have shoot-outs in saloons.

In science, Fusion is the process of merging atoms together to create energy. Fusion is also used as an adjective. Fusion cuisine is the combination of at least two different ways of cooking. Fusion music is usually the combination of jazz and rock. Fusion can relate to health i.e. the fusion of exercise and nutrition creates something far greater than either in isolation.

Beforeyouspeak is unique because the harness the fusion of coffee and functional ingredients. For example The OG combines coffee with Curcumin (among other things), which creates something greater than either alone. So let’s dive into these two key elements of that golden goodness.

Actually before we do, let's first take a look at the history of coffee itself.

"Coffee - the favourite drink of the civilized world." - Thomas Jefferson

“Coffee grown worldwide can trace its heritage back centuries to the ancient coffee forests on the Ethiopian plateau. There, legend says the goat herder Kaldi first discovered the potential of these beloved beans. The story goes that Kaldi discovered coffee after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did not want to sleep at night. Kaldi reported his findings to the abbot of the local monastery, who made a drink with the berries and found that it kept him alert through the long hours of evening prayer. The abbot shared his discovery with the other monks at the monastery, and knowledge of the energizing berries began to spread. As word moved east and coffee reached the Arabian peninsula, it began a journey which would bring these beans across the globe.

The Arabian Peninsula

Coffee cultivation and trade began on the Arabian Peninsula.  By the 15th century, coffee was being grown in the Yemeni district of Arabia and by the 16th century it was known in Persia, Egypt, Syria, and Turkey. Coffee was not only enjoyed in homes, but also in the many public coffee houses — called qahveh khaneh — which began to appear in cities across the Near East. The popularity of the coffee houses was unequalled and people frequented them for all kinds of social activity.  Not only did the patrons drink coffee and engage in conversation, but they also listened to music, watched performers, played chess and kept current on the news.  Coffee houses quickly became such an important centre for the exchange of information that they were often referred to as “Schools of the Wise.”
With thousands of pilgrims visiting the holy city of Mecca each year from all over the world, knowledge of this “wine of Arab” began to spread. 

Coffee Comes to Europe

European travelers to the Near East brought back stories of an unusual dark black beverage. By the 17th century, coffee had made its way to Europe and was becoming popular across the continent. Some people reacted to this new beverage with suspicion or fear, calling it the “bitter invention of Satan.” The local clergy condemned coffee when it came to Venice in 1615. The controversy was so great that Pope Clement VIII was asked to intervene. He decided to taste the beverage for himself before making a decision, and found the drink so satisfying that he gave it papal approval.

Despite such controversy, coffee houses were quickly becoming centres of social activity and communication in the major cities of England, Austria, France, Germany and Holland. In England “penny universities” sprang up, so called because for the price of a penny one could purchase a cup of coffee and engage in stimulating conversation.  

Coffee began to replace the common breakfast drink beverages of the time — beer and wine. Those who drank coffee instead of alcohol began the day alert and energized, and not surprisingly, the quality of their work was greatly improved. (We like to think of this a precursor to the modern office coffee service.) By the mid-17th century, there were over 300 coffee houses in London, many of which attracted like-minded patrons, including merchants, shippers, brokers and artists.

The New World

In the mid-1600's, coffee was brought to New Amsterdam, later called New York by the British. Though coffee houses rapidly began to appear, tea continued to be the favoured drink in the New World until 1773, when the colonists revolted against a heavy tax on tea imposed by King George III. The revolt, known as the Boston Tea Party, would forever change the American drinking preference to coffee. 

Plantations Around the World

As demand for the beverage continued to spread, there was fierce competition to cultivate coffee outside of Arabia. 

The Dutch finally got seedlings in the latter half of the 17th century. Their first attempts to plant them in India failed, but they were successful with their efforts in Batavia, on the island of Java in what is now Indonesia.  The plants thrived and soon the Dutch had a productive and growing trade in coffee. They then expanded the cultivation of coffee trees to the islands of Sumatra and Celebes.

Coming to the Americas

In 1714, the Mayor of Amsterdam presented a gift of a young coffee plant to King Louis XIV of France. The King ordered it to be planted in the Royal Botanical Garden in Paris. In 1723, a young naval officer, Gabriel de Clieu obtained a seedling from the King's plant. Despite a challenging voyage — complete with horrendous weather, a saboteur who tried to destroy the seedling, and a pirate attack — he managed to transport it safely to Martinique.  

Once planted, the seedling not only thrived, but it’s credited with the spread of over 18 million coffee trees on the island of Martinique in the next 50 years. Even more incredible is that this seedling was the parent of all coffee trees throughout the Caribbean, South and Central America.

The famed Brazilian coffee owes its existence to Francisco de Mello Palheta, who was sent by the emperor to French Guiana to get coffee seedlings. The French were not willing to share, but the French Governor's wife, captivated by his good looks, gave him a large bouquet of flowers before he left— buried inside were enough coffee seeds to begin what is today a billion-dollar industry. Missionaries and travelers, traders and colonists continued to carry coffee seeds to new lands, and coffee trees were planted worldwide. Plantations were established in magnificent tropical forests and on rugged mountain highlands. Some crops flourished, while others were short-lived. New nations were established on coffee economies. Fortunes were made and lost. By the end of the 18th century, coffee had become one of the world's most profitable export crops. After crude oil, coffee is the most sought commodity in the world”

Taken from an article first written by the NCA (National Coffee Association).

Now into the science - my favourite.

A quick look at coffee on the non-sponsored website (a research review page for various health related ingredients) has a very positive summary based on 57 studies and high quality studies/ research.

“Sometimes referred to as liquid gold, coffee is the most popular source of caffeine in North America (and behind only teas worldwide). Also a source of tons of nutrients, and most recently touted as a source of chlorogenic acid and ferulic acid”

The study, “Coffee consumption and health: umbrella review of meta-analyses of multiple health outcomes” by Robin Poole, Oliver J Kennedy and Julie Parkes, found that after identifying 201 meta-analyses of observational research with 67 unique health outcomes and 17 meta-analyses of interventional research with nine unique outcomes. Coffee consumption was more often associated with benefit than harm for a range of health outcomes across exposures including high versus low, any versus none, and one extra cup a day. There was evidence of a non-linear association between consumption and some outcomes, with summary estimates indicating largest relative risk reduction at intakes of three to four cups a day versus none, including all-cause mortality, cardiovascular mortality and cardiovascular disease. High versus low consumption was associated with an 18% lower risk of incident cancer. Consumption was also associated with a lower risk of several specific cancers and neurological, metabolic, and liver conditions.

Turmeric the golden goodness. So let’s look at Turmeric or in this case Curcumin, the primary bio-active substance in turmeric, which has anti-inflammatory properties and decent evidence for indications from chronic pain to depression. It is also the gold stuff that makes the High Performance Range so unique.

The study, “Curcumin: A Review of Its’ Effects on Human Health” by Susan J. Hewlings and Douglas S. Kalman, found that:

“Curcumin has received worldwide attention for its multiple health benefits, which appear to act primarily through its anti-oxidant and anti-inflammatory mechanisms. These benefits are best achieved when curcumin is combined with agents such as Piperine (also found in BYS products), which increase its bio-availability significantly. Research suggests that curcumin can help in the management of oxidative and inflammatory conditions, metabolic syndrome, arthritis, anxiety, and hyperlipidaemia. It may also help in the management of exercise-induced inflammation and muscle soreness, thus enhancing recovery and subsequent performance in active people. In addition, a relatively low dose can provide health benefits for people that do not have diagnosed health conditions.

Now with the FUSION of these two ingredients make the end product far better due to synergy. Finding different forms of caffeine synergy makes caffeine more sustainable and effective and using Curcumin is a great example of this. This particular fusion enables a longer, cleaner release of caffeine within the body, which you can definitely notice from drinking Beforeyouspeak, along with the added benefits of helping reduce the potential jitters from excess caffeine consumption. No doubt this was one of the reasons why Ash and Jaryd included Curcumin within their products.

A great combo in my opinion!



Click here to find out more about Chad and his business, Bodysmart International.